A new line of “Lego City” toys — the same one that will include the figurine of a child in a wheelchair — is also introducing, for the first time ever, a “hipster stay-at-home dad dressed in plaid with his Lego wife dressed in a professional attire“!
What an excellent step to take in breaking the cycle of gender role socialization in children. 🙂
President of LEGO Systems, Soren Torp Laursen comments:
“We need to stay in tune with the world around us. We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”
A job well done, Lego!